Data produced for your individual studies are rendered in-real-time based on the shape(s) you draw on a map. At the time of this writing, we offer analysis for destination markets, event impact and/or market research, location and foot traffic analysis, and population density.
In the self-service application, we have added an easy way to generate studies for destinations and event impact. Location analysis and population density is on our roadmap to make self-serve; however, we can manually process these types of orders if necessary.
Create a New Destination Market Study
On the main screen of the Application, make sure you are viewing the destinations screen.
Click on the "+" icon in the top right corner to generate a new order.
Once clicked, you will see a pop-up wizard appear.
Define the Market Area
First, let's name our study. The study name we choose will appear on the market dashboard, along with other orders once complete, so use an easily identifiable name.
Click next once you're satisfied with the name. This will bring us to the study area map. The study area is the destination market you wish to run the analysis on. On our end, we will find devices who were seen in this market, or property. During the next step, we will exclude those devices seen in the market who also reside within-or-close-proximity to the market.
On this screen you may select a pre-defined market using county or MSA (metropolitan statistical area), or draw a custom shape using the lower left polygon icon on the map.
You may edit the study area shape, once on the map, at any point by clicking the shape. You will notice the shape is now highlighted orange with points.
To edit the shape, simply click a single point (the orange circles). Once clicked, you can drag the point to the desired area to modify the overall shape.
Exclude Local Residents Using Buffer
Clicking next will bring you to the residency buffer. Here, you may leave it set to 0 to simply exclude devices who we feel reside in the study area, use the slider to set a 1-100 mile buffer which would exclude all residents within the buffer area, or slide all the way to the left to set "no buffer".
No buffer means the study will include all residents within the market. This is usually NOT recommended! This should only be used if you're looking for local + out-of-town visitation to points of interest. More on this below.
You may edit the buffer shape at any point, once on the map, using the method(s) described above for editing the study area.
Filter Area Out (Airport, Port Terminal, Etc)
Once your buffer area is defined, you can cut out areas of the study area. This is good for airport, or other terminals where "visitors" may ping; however, they're not a true visitor to your market area.
Cutting out an area is optional. Once cut, we will add our points of interest.
Define Points of Interest
Clicking next will bring you to the Point of Interest section. A Point of Interest measures visitors seen in both the market study area, as well as within the POI. A POI does not have to be in the study area; however, we will only count devices seen in the POI shape as well as the market shape.
To begin with your first POI, search for a location in the top left of the map (the search box) or click the map marker with the plus icon in the lower left corner of the map.
Searching for a location will yield results within the immediate vicinity of the current map view (if you're looking at Northeast Florida in the map view, it will sort results by closest proximity).
Clicking on the result you want will automatically place-and-fly-to marker on the map.
With the location in view, I am going to draw a shape around the stadium. Clicking on the map marker with plus icon in the lower left, my mouse will turn into a crosshair when hovering over the map. To begin, I will click on the map where I wish to begin drawing around my POI.
I will continue clicking on the map where I wish to drop my next point(s) - the polygon tool will ensure my shape is always closed.
Once I'm happy with the points that build my polygon, I will either click on the first point I created to close the shape, or simply press "return" on my keyboard.
To define a name and grouping for this POI, I will click the newly created row under the table to the left of the map (usually defaults to POI 1, POI 2, etc).
This brings up an edit screen for that specific POI - I can now rename the POI and assign it to a grouping of my choice.
To save the POI, simply click Save, or to remove the POI click on Remove POI. If you only wish to hide the POI from the map so you can draw another POI that overlaps another POI, click the eye icon to hide the shape(s) you need to on the map.
Once ready to create the market order, click submit. Each month of study data takes approximately 10 minutes to run. You will be notified in the alert center (bell icon next to the username) when new studies are available.